Principles - Principles of Graphic Design is as follows:

Simplicity

Many graphic design experts suggest this principle in the design work. It is quite logical for the sake of convenience of the reader understand the contents of the message delivered. In the use of a news letter for example. Subsection title (headline), subtitle and body of the message (body text) should not use type fonts and njilimet ornamental, like a blackletter font that is difficult to read. Graphic designers usually also mention this as the KISS principle (Keep It Simple Stupid). This principle can be applied with the use of elements of free space (white space) and not using too many elements of accessories. Only as needed.

Balance

Equilibrium is a state or similarity between the forces facing each other and gave rise to the impression visually balanced. The principle of balance there are two, namely: a balance of formal (symmetrical) and informal balance.

Gives the impression of a perfect balance of formal, official, strong, confident and prestigious. Formal balance also touched on consistency in the use of various design elements. Such wana logo. In the design business card design is made with full color (F / C). But with consideration for design of more varied and not boring, then in the media of different designs you create the logo with color duotone. Well, in this case, the idea of ​​design variations should not be necessary. What if the logo is the logo of a product item. Consistency is also very necessary as the impression of identity inherent in a product brand. We do not want consumers to remember the product being sold. While the balance of useful informal produce a visual impression of a dynamic, free, loose, pop, leaving a rigid attitude, and posmodernis.

Unity

Unity is the cohesion, consistency, singleness or wholeness, which is the main content of the composition. Examples are illustrative, given the raster lines and text that gives the impression of unity of the messages in question.

The emphasis (accent)

The emphasis is intended to attract the attention of the reader, so he wanted to see and read the design in question. If in the context of this newspaper design can be done with a raster on a news box. This will impress the importance of news to be read by a reader. Or also raise the size of the letters in the headline, so it looks much different from other news. Emphasis is also done through the loop size, and the contrast between the texture, tone color, line, space, shape or motif.

Rhythm (repetition)

The rhythm is a repetition of the supporting elements of the artwork. The rhythm is the difference between two beings who are located in space, similar to the time interval between two successive tones of the same music. Graphic design space or emptiness importance intervals or distances between objects. For example antarkolom distance. The distance between the text with the edges of the paper, the distances between the 10 pictures on one page and so forth.